62% increase in online bookings, 170% organic traffic increase
Elka Photography Studio
Photography studio specializing in maternity shoots, offering wardrobe and posing advice. Known for capturing timeless, elegant maternity photos that feel effortless yet stunning.
Challenge:
Website traffic was limited, and photo session bookings through the site were infrequent, indicating that the website experience was not performing effectively.
Objective:
Establish an effective online conversion process and increase lead generation by optimizing the website’s visibility in local search.
Solution
Optimized landing pages, focusing on addressing the specific needs and pain points of the target audience. Enhanced website UI to strategically lead site visitors to the booking page. Increased lead generation through SEO, strengthened the on-page SEO by refining meta tags, eliminating tech errors, optimizing for local search.
Result
Increased website traffic from local search attracted a substantial number of new prospective clients, while a compelling website experience effectively converted them into customers.
80% increase in conversion rate
Young Engineers School, Biarritz
A globally renowned organization with branches across the U.S. and Europe, dedicated to enriching young minds through innovative enrichment programs, STEM education, and introduction to coding.
Challenge:
Although the website attracted substantial traffic, online bookings were disproportionately lower compared to customer conversions from other channels.
Objective:
Increase online bookings by eliminating UX issues, remodeling navigation, and refining the checkout process.
Solution
We conducted a thorough website audit to identify opportunities. Evaluated and enhanced the design elements to ensure they aligned with CRO best practices. Optimized the navigation, simplified the checkout process, and installed trust signals throughout the website.
Result
After the optimization, client saw 80% conversion increase within one month. Over the next 6 month while we were monitoring the performance, the conversion remained steady and at an higher than expected rate.
Building a strong foundation for growth
Maison Amie, high-end catering service
A New York startup with a very specific obsession: making the “perfect bite.” Refined, and hand-wrapped sandwiches that are actually easy to eat during a conversation. Maison Amie is about bringing the Parisian restraint to NYC.
Challenge:
Maison-Amie had launched a new website, but the digital experience wasn’t fully optimized to convert visitors into customers. The site contained friction points throughout the customer journey, and the value proposition wasn’t clearly communicated.
Objective:
Build a high-performing website experience by creating a seamless conversion journey, strengthening the value proposition, and maximizing online catering orders.
Solution
We applied conversion rate optimization (CRO) best practices to eliminate friction throughout the purchase funnel. Clarified the value proposition, strengthened Calls to Action, and optimized UX to effortlessly guide visitors from discovery to checkout. Every recommendation was designed to increase customer confidence and reduce abandonment.
Result
Launched a conversion-optimized website that was strategically designed to generate online orders from the outset. By creating a more intuitive ordering experience, the website became a stronger sales channel that effectively converts visitors into paying customers.
236% revenue increase, 3x boost in pages per session
Land’s End Boat Rental
Boat rental agency that makes the sailing experience accessible for first-time boaters and professionals of all levels.
Challenge:
The client observed that the majority of website visitors primarily browsed pages, with sessions rarely exceeding 30 seconds and minimal traffic reaching the signup page.
Objective:
Optimize website experience to effectively lead the visitors to the signup page and increase the conversions.
Solution
Performed an in-depth website audit to pinpoint key areas for enhancement. Refined CTAs, trust signals and the signup page, leading to a substantial increase in conversions. In addition, we installed exit intent pop-ups to increase visitor retention.
Result
The improved website experience resulted in the significant increase in conversions. The exit intent pop-up helped capture potential clients’ contact info and retarget with promotions that led to additional sales.
From digital presence to business impact .
Diaz Careers, Executive Career Coaching
Career and leadership advisory for executives and senior professionals navigating a complex transition, rebuilding their career, entering the international market, or ready for the next level of role, income, and professional impact.
Challenge:
Website experience wasn’t effectively communicating its value or guiding visitors toward taking action. The user journey lacked clarity and hierarchy, creating unnecessary friction and making it harder for prospective clients to understand the benefits and next steps.
Objective:
Create a more intuitive, engaging web experience that clearly communicates the value proposition, improves usability, and guides visitors toward conversion.
Solution
Simplified user journey made the website easier to navigate and understand. We improved content hierarchy, strengthened key messaging, and redesigned some sections to help visitors quickly identify what matters most. Each recommendation was focused on reducing cognitive friction, building trust, and creating a clearer path to book a consultation.
Result
Created a more strategic, user centered website experience designed to turn visitors into clients. The improved UX made the value proposition easier to understand, reduced friction across the journey, and gave visitors clearer reasons and paths to take the next step.
30% increase in sales, 46% shopping cart abandonment reduction
Luxury Ecommerce Website
Global luxury goods retailer with over 100 years of history and rich heritage. Images FPO.
Challenge:
Cumbersome checkout process that felt outdated compared to major non-luxury online retailers.
Objective:
Increase the sales on the website across all categories by improving purchase funnel UX and lowering cart abandonment rate.
Solution
Over a two-year period, extensive A/B testing was conducted across every stage of the purchase funnel. In parallel, the checkout experience was streamlined by simplifying key stages, removing unnecessary form fields, and refining buttons and interface components in line with CRO best practices.
Result
Consequently, the implementation produced a frictionless user experience, driving substantial growth in online purchases and a quantifiable decline in cart abandonment.