80% increase in conversion rate
Young Engineers School, Biarritz
A globally renowned organization with branches across the U.S. and Europe, dedicated to enriching young minds through innovative enrichment programs, STEM education, and introduction to coding.
Challenge:
Although the website attracted substantial traffic, online bookings were disproportionately lower compared to customer conversions from other channels.
Objective:
Increase online bookings by eliminating UX issues, remodeling navigation, and refining the checkout process.
Solution
We conducted a thorough website audit to identify opportunities. Evaluated and enhanced the design elements to ensure they aligned with CRO best practices. Optimized the navigation, simplified the checkout process, and installed trust signals throughout the website.
Result
After the optimization, the client saw 80% conversion increase within one month. Over the next 6 month while we were monitoring the performance, the conversion remained steady and at an higher than expected rate.
62% increase in online bookings, 170% organic traffic increase
Elka Photography Studio
Photography studio specializing in maternity shoots, offering wardrobe and posing advice. Known for capturing timeless, elegant maternity photos that feel effortless yet stunning.
Challenge:
Website traffic was limited, and photo session bookings through the site were infrequent, indicating that the website experience was not performing effectively.
Objective:
Establish an effective online conversion process and increase lead generation by optimizing the website’s visibility in local search.
Solution
Optimized landing pages, focusing on addressing the specific needs and pain points of the target audience. Enhanced website UI to strategically lead site visitors to the booking page. Increased lead generation through SEO, strengthened the on-page SEO by refining meta tags, eliminating tech errors, optimizing for local search.
Result
Increased website traffic from local search attracted a substantial number of new prospective clients, while a compelling website experience effectively converted them into customers.
236% revenue increase, 290% boost in pages per session
Land’s End Boat Rental
Boat rental agency that makes the sailing experience accessible for first-time boaters and professionals of all levels.
Challenge:
The client observed that the majority of website visitors primarily browsed pages, with sessions rarely exceeding 30 seconds and minimal traffic reaching the signup page.
Objective:
Optimize website experience to effectively lead the visitors to the signup page and increase the conversions.
Solution
Performed an in-depth website audit to pinpoint key areas for enhancement. Refined CTAs, trust signals and the signup page, leading to a substantial increase in conversions. In addition, we installed exit intent pop-ups to increase visitor retention.
Result
The improved website experience resulted in the significant increase in conversions. The exit intent pop-up helped capture potential clients’ contact info and retarget with promotions that led to additional sales.
102% conversion growth
A non-profit company specializing in climate change issues
Landing page for the letter to local government officials to raise the awareness and drive policy that protects what matters for local communities.
Challenge:
Only a small fraction of website visitors completed and submitted the letter, indicating low user engagement and weak conversion performance across the funnel.
Objective:
Increase conversion rate by redesigning the landing page to enable citizens to easily send a letter to their local government representatives.
Solution
The primary objective was to increase letter submissions. While motivating website visitors to take action presented challenges, we determined that the most effective strategy was to simplify the experience and remove unnecessary friction. A strong, purpose-driven visual design was implemented to guide user engagement, and the form submission process was streamlined into a single, consolidated screen. By presenting all required content at once, we reduced cognitive load, minimized friction, and improved the likelihood of completion.
Result
As a result, users were able to complete the submission with minimal effort in a single click, leading to a twofold increase in conversions.
30% increase in sales, 46% shopping cart abandonment reduction
Luxury Ecommerce Website
Global luxury goods retailer with over 100 years of history and rich heritage. Images FPO.
Challenge:
Cumbersome checkout process that felt outdated compared to major non-luxury online retailers.
Objective:
Increase the sales on the website across all categories by improving purchase funnel UX and lowering cart abandonment rate.
Solution
Over a two-year period, extensive A/B testing was conducted across every stage of the purchase funnel. In parallel, the checkout experience was streamlined by simplifying key stages, removing unnecessary form fields, and refining buttons and interface components in line with CRO best practices.
Result
Consequently, the implementation produced a frictionless user experience, driving substantial growth in online purchases and a quantifiable decline in cart abandonment.